Are you bored of the same old types of images used to advertise your products and services? Does every photographer come out with the same boring ideas, when  you want is something new and unusual to capture your markets imagination? Well applied imaging is what you are looking for.

What Is Applied Imaging?

Applied imaging is a term used for a number of different photographic and imaging techniques. These include Infra Red, UV, Panoramic, High Dynamic Range and 3D photography, as well as o...

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...and maybe a thousand extra sales. Whether you sell online, using a catalogue or in store, the presentation of your products is key. If your merchandise doesn’t look attractive to your potential customers, your sales will suffer. You may have a great product, a wonderful location and award winning customer service, but bad or non-existent images of your products will allow your competitors to profit. If you operate in a crowded marketplace that gives the consumer a lot of choice, the best...

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An interesting piece of research I found on my travels through the internet, with a handy graph as well.
It is some market research by The Nielsen Company, asking people in New Zealand searching for properties online what they wanted to see. Top of the list is Large Selection of Images, third is High Quality Images and sixth is Large Images. The conclusion of the research is that "Image related resources are highly attractive for real estate website research". Granted the survey was only taken...
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We all know that first impressions count. The first thing most people see when searching for a property to buy or rent is the listing on a website or local newspaper. They will have a lot of different things to consider, the price (most importantly!), the area it is in, the amount of space it offers and the area it is in. The first three issues can be communicated easily by text, but the last feature can only be properly shown by photos or visiting the property. With numerous different proper...

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