An interesting piece of research I found on my travels through the internet, with a handy graph as well.
It is some market research by The Nielsen Company, asking people in New Zealand searching for properties online what they wanted to see. Top of the list is Large Selection of Images, third is High Quality Images and sixth is Large Images. The conclusion of the research is that "Image related resources are highly attractive for real estate website research". Granted the survey was only taken...
Continue reading ...

We all know that first impressions count. The first thing most people see when searching for a property to buy or rent is the listing on a website or local newspaper. They will have a lot of different things to consider, the price (most importantly!), the area it is in, the amount of space it offers and the area it is in. The first three issues can be communicated easily by text, but the last feature can only be properly shown by photos or visiting the property. With numerous different proper...

Continue reading ...