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Are you bored of the same old types of images used to advertise your products and services? Does every photographer come out with the same boring ideas, when  you want is something new and unusual to capture your markets imagination? Well applied imaging is what you are looking for.

What Is Applied Imaging?

Applied imaging is a term used for a number of different photographic and imaging techniques. These include Infra Red, UV, Panoramic, High Dynamic Range and 3D photography, as well as other techniques such as Time Lapse and Aerial photography. These methods are often an outgrowth of scientific research, but the eye popping effects they produce can be used give your promotional images something your competitors don’t have. Before we discuss what these techniques can do for your sales, first let’s give a brief description of each of the methods we’ve mentioned.

Infra Red and UV Imaging- These techniques use an extended range of the electromagnetic spectrum to produce images that cannot ordinarily be seen by the human eye. By using special filters and sensors we can produce spectacular images using light that we cannot see.

Panoramic Photography- Panoramic photography is the ability to capture scenes using an elongated field of view. Instead of sticking to the normal angle of view, panoramic photography uses special lenses or multiple exposures to produce images that cannot usually be seen all at once.

High Dynamic Range Imaging- HDR, (as it’s known), uses a much wider range of tones to produce an image that is much closer to human vision. Our eyes adjust automatically to produce a full range of light intensity levels, but until recently, this technique wasn’t widely available to photographers. 

3D Photography- This one is obvious, we all have put on the cardboard glasses with different colour lenses and seen dinosaurs or superheroes leap out of the pages of books. But new techniques and technologies have advanced this method into the 21^st century.

So How Can Applied Imaging Help Me?

So now we have heard about the different methods of applied imaging, the question is how can it help me? Well these techniques may seem like complicated and novelty ways of producing images but when used in the correct area, produce photographs that help you stand out from your competitors. For instance Infra Red, Panoramic or HDR imaging can all be used to produce striking Property images. Not every image of your property would use these techniques, but they could be used to make an arresting image to hook the potential customer. Likewise 3D and HDR imaging can be used for images of your products, to give them an edge in a competitive market place. There are also applications for techniques such as Time Lapse or Aerial photography when you need to capture something that happens over time or that is best viewed from above. All these techniques can give you something different in your advertising and marketing to help you stand out and ultimately get potential customers talking about your business.

 

With thanks to- http://blog.pqlite.com/20-examples-of-infrared-photography/

http://www.kozoklix.com/tag/house/

http://www.city-data.com/forum/general-u-s/160346-photos-your-houses-area-5.html

http://www.casa.ucl.ac.uk/andy/blogimages/eustontowerana.jpg

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